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MKTG 414
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Basic Entrepreneurial Skills
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Marketing Tactics
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Marketing Consultant Skills
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Course Outcome
Program Outcomes
Basic Entrepreneurial Skills
Market entrepreneurially - make "competitive angles" that make competitors irrelevant.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Marketing Tactics
Introduce new products and formulate marketing tactics for startup companies on a limited budget.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Marketing Consultant Skills
Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose